Posts Tagged ‘marketing tools’

Public Relations (PR) for Green Companies

On Tuesday, July 26th public relations expert Chip Wood talked to the Green Marketing Class at Skyline College. Chip’s presentation on public relations: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/07/Public-Relations-Chip-Wood.pdf"] Video of Chip’s PR lecture: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/video/Chip-Wood/pr-1.flv" width="640" height="368" description="Chip Wood's presentation on public relations" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [hana-flv-player video="http://www.greenmarketingclass.com/video/Chip-Wood/pr-2.flv" width="640" height="368" description="Chip [...]

Marketing Tactics Worth Stealing

Guest Lecture on Top Marketing Tactics by Ed Thomas and Tiger Adolf Thank you Ed Thomas and Tiger Adolf for your guest lecture on proven marketing tactics that are worthy copying! Presentation: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/07/Marketing-Tactics-Worth-Stealing.pdf" save="0"] Video: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/Ed-Tiger-Jul19-1.flv" width="640" height="368" description="Ed Thomas and Tiger Adolf" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [...]

Andrew Kagan’s SEO presentation

Search Engine Optimization Strategies Andrew Kagan’s SEO presentation: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/07/SEO1.ppt"] Video of Andrew’s Guest Lecture on SEO: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/Andrew-Kagan-Jul7-1.flv" width="640" height="368" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [hana-flv-player video="http://www.greenmarketingclass.com/Andrew-Kagan-Jul7-2.flv" width="640" height="368" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Tweet

David Appelbaum, Marketing: Science or Voodoo?

David Appelbaum guest lectures on Social Media Marketing Strategy David’s presentation: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/07/Class-2-Powerpoint-11.ppt"] Video of David’s lecture: Part 1 [hana-flv-player video="http://www.greenmarketingclass.com/David-Jul7-1.flv" width="640" height="368" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2 [hana-flv-player video="http://www.greenmarketingclass.com/David-Jul7-2.flv" width="640" height="368" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 3 [hana-flv-player video="http://www.greenmarketingclass.com/David-Jul7-3.flv" width="640" height="368" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" [...]

How to Create and Maintain an Effective Brand – June 30th Class

We started the class with groups discussing their homework and group branding. Students talked about what they need help with to get their business or personal brand thriving. We’ll post videos later.   The big highlight for today was our branding expert guest speaker Andrew Loesel! We’ll post the video of Andrew’s presentation later. In [...]

Core Mission and Messaging Strategy with Sylvia Ventura

June 28th Green Marketing Class – Group Branding, Mission & Vision Statements, Guest Speaker Sylvia Ventura Group Branding Exercise Classes broke into groups and created the following group brands as part of a green branding exercise: “Eco-infusion” “Viva-Verde” “Greenergy” “Simply $ustainable” “Sustainable Strategies and Solutions – S3” Extra Credit Opportunity: Design a logo for your [...]

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