Posts Tagged ‘marketing strategy’

Public Relations (PR) for Green Companies

On Tuesday, July 26th public relations expert Chip Wood talked to the Green Marketing Class at Skyline College. Chip’s presentation on public relations: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/07/Public-Relations-Chip-Wood.pdf"] Video of Chip’s PR lecture: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/video/Chip-Wood/pr-1.flv" width="640" height="368" description="Chip Wood's presentation on public relations" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [hana-flv-player video="http://www.greenmarketingclass.com/video/Chip-Wood/pr-2.flv" width="640" height="368" description="Chip [...]

Marketing Tactics Worth Stealing

Guest Lecture on Top Marketing Tactics by Ed Thomas and Tiger Adolf Thank you Ed Thomas and Tiger Adolf for your guest lecture on proven marketing tactics that are worthy copying! Presentation: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/07/Marketing-Tactics-Worth-Stealing.pdf" save="0"] Video: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/Ed-Tiger-Jul19-1.flv" width="640" height="368" description="Ed Thomas and Tiger Adolf" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [...]

Jeff Weinberger’s Customer Loyalty Presentation

We started our green marketing class today with one minute mission/vision statements from students in the class. We were thrilled with your progress and inspiring visions. We next jumped into Jeff Weinberger’s presentation on customer loyalty. “How Throwing Cheese Can Grow Your Business” Jeff’s website: www.dsthree.com - Disruptive Strategies, Sustainable Solutions   [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/07/Jeff-Weinberger-Customer-Loyalty.pdf"] Video of [...]

July 7th Class – Social Media and SEO Strategy for Green Marketing

We hope you all enjoyed a great Green Marketing Class on July 7th! Here are links to the presentations: David Appelbaum, Marketing: Science or Voodoo? Andrew Kagan’s SEO presentation Thanks Rosy for the outstanding class notes that follow: Biz mktg. class – July 7 presentations about logos from 5 groups 1 – echo infusion – [...]

Home Energy Contractor Marketing Strategy

For contractors working in the home performance industry, getting home energy audit leads is absolutely key. By making the investment in developing an effective green marketing strategy, home energy professionals can focus more of their time on what they do best: helping homeowners reduce their utility bills, enjoy a comfortable home, live healthier, and save [...]

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