Green Marketing Class

Effective Green Business Marketing

One Response to “Timely Article of Sustainability & Brand Growth”

1. Peggy Chan says:

   February 13, 2012 at 3:57 pm

   I like how the 5 fundamental human values are articulated:

   1. Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility
   2. Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways
   3. Inspiring Exploration: Helping people explore new horizons and new experiences
   4. Evoking Pride: Giving people increased confidence, strength, security, and vitality
   5. Impacting Society: Affecting society broadly, from challenging the status quo to redefining categories