Jeffery Liang, an Energy Upgrade Specialist, discusses opportunities with students.
Energy Upgrade California representative Jeffery Liang from Ecology Action updated students tonight on the rebate program and shared his thoughts on business and job opportunities.
Energy Upgrade California Latest Numbers:
1,100 energy upgrade projects. Average basic job size is $6,500 and advanced is $11,500.
More buzz about the program starting to happen
Jeffery is hearing from contractors that they are getting really busy, and looking to take on new people!
Energy Upgrade California Opportunities
Jeffery thinks there are a lot of marketing and outreach opportunities with the program.
Marketing and Outreach Opportunities
- Working with remodelers to get them on-board (in the program and effectively communicating to their customers) with Energy Upgrade California
- Community-based social marketing to generate job leads for energy auditors and contractors
- Translation for ESL customers
Communications Opportunities
- Helping companies tell stories that resonate with their target market and generate leads
- Translating contractor-ese to language home-owners will understand and be motivated to take action by
Recommendations by Jeffery
- Know your target community
- Solid business plan
- Build relationships
- Practice effective communication
Recommended Resources from Jeffery Liang
- Fostering Sustainable Behavior: An Introduction to Community-Based Social Marke… by Doug McKenzie-Mohr
- Made to Stick: Why Some Ideas Survive and Others Die
