Green Marketing Class

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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding By Jacquelyn A. Ottman. 2011, Berrett-Koehler Publishers Written by Tess Tyler, July 2011 Fifty-two gallons of water for a single cup of Starbucks coffee? Who would think about this? Good marketing requires the producers to know to what extent their product or [...]

The Responsibility Revolution: How the Next Generation of Businesses Will Win, by Jeffrey Hollender and Bill Breen, 2010 Jeffrey Hollender is co-founder of Seventh Generation, a company that strives to sell Eco-friendly household cleaning products. Bill Breen is coauthor of the book “The Future of Management”. The main thesis of the book is suggested in [...]

Conley, Chip and Friedenwald-Fishman, Eric. Marketing That Matters. San Francisco: Berrett-Koehler Publishers, Inc. 2006. Marketing That Matters is a book that I would also consider as a “Marketing Body of Knowledge”. It consists of 10 great take away practices to guide your business to the next level and change the world. This little book is [...]

Celia’s note: Class, I just read a piece I did back in March of this year which was published for a CEO recruiter who asked me to comment on whether the green energy economy was real… along with a slide deck that I’ll post later. Thought you all might get a kick out of reading [...]

Recently released report from CPUC on financing options for Energy Efficiency financing Tweet

Drive, The Surprising Truth About What Motivates Us, by Daniel Pink Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, by Doug McKenzie-Mohr and William The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change, by Jennifer Aaker and Andy Smith Groundswell, Expanded and Revised Edition: Winning in a [...]

Alejandra met several of you at the Green Drinks you attended. Her family printing company (green printers) is looking to hire and thinks you all have what it takes. So she’s going to meet with any interested people at 7 p.m. on July 12th (right at the end of Tuesday’s class). Please plan on staying [...]

Class… please make sure you are ready with the logo you have created for your workgroups. You can present as a team or have someone in your group present. Andrew Loesel will be back to judge and we’ll have a popular vote winner as well. Nick will miss Thursday’s class, but Celia will lead it [...]