We were extremely lucky to have Ravi Sodhi guest lecture in our class today. As a SCORE adviser, Ravi has mentored over 1,000 entrepreneurs on their business plans and marketing strategy. Following is the presentation and notes from Ravi’s guest lecture: Ravi’s Presentation: Key Skills in Strengthening the Green Entrepreneurship Muscle [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/10/Oct24-Ravi-Entrepreneurship-Muscle.pdf" height="300" width="500" save="1"] [...]
Archive for the ‘Marketing Strategy’ Category
Ravi Sodhi – Key Skills in Strengthening the Green Entrepreneurship Muscle
October 25th, 2011
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Public Relations (PR) for Green Companies
July 27th, 2011
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On Tuesday, July 26th public relations expert Chip Wood talked to the Green Marketing Class at Skyline College. Chip’s presentation on public relations: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/07/Public-Relations-Chip-Wood.pdf"] Video of Chip’s PR lecture: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/video/Chip-Wood/pr-1.flv" width="640" height="368" description="Chip Wood's presentation on public relations" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [hana-flv-player video="http://www.greenmarketingclass.com/video/Chip-Wood/pr-2.flv" width="640" height="368" description="Chip [...]
Marketing Tactics Worth Stealing
July 19th, 2011
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Guest Lecture on Top Marketing Tactics by Ed Thomas and Tiger Adolf Thank you Ed Thomas and Tiger Adolf for your guest lecture on proven marketing tactics that are worthy copying! Presentation: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/07/Marketing-Tactics-Worth-Stealing.pdf" save="0"] Video: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/Ed-Tiger-Jul19-1.flv" width="640" height="368" description="Ed Thomas and Tiger Adolf" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [...]
Andy Mannle on How to Use Content to Create Your Brand
July 13th, 2011
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Andy’s Presentation on Using Content to Create Your Brand: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/07/Andy-Mannle-Presentation.pdf"] Video of Andy Mannle’s guest lecture: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/Andy-Jul12-1.flv" width="640" height="368" description="Part 1 of Andy's lecture" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [hana-flv-player video="http://www.greenmarketingclass.com/Andy-Jul12-2.flv" width="640" height="368" description="Part 2 of Andy's lecture" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 3: [hana-flv-player video="http://www.greenmarketingclass.com/Andy-Jul12-3.flv" [...]
July 7th Class – Social Media and SEO Strategy for Green Marketing
July 9th, 2011
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We hope you all enjoyed a great Green Marketing Class on July 7th! Here are links to the presentations: David Appelbaum, Marketing: Science or Voodoo? Andrew Kagan’s SEO presentation Thanks Rosy for the outstanding class notes that follow: Biz mktg. class – July 7 presentations about logos from 5 groups 1 – echo infusion – [...]
Andrew Kagan’s SEO presentation
July 8th, 2011
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Search Engine Optimization Strategies Andrew Kagan’s SEO presentation: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/07/SEO1.ppt"] Video of Andrew’s Guest Lecture on SEO: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/Andrew-Kagan-Jul7-1.flv" width="640" height="368" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [hana-flv-player video="http://www.greenmarketingclass.com/Andrew-Kagan-Jul7-2.flv" width="640" height="368" description="" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Tweet
Home Energy Contractor Marketing Strategy
June 20th, 2011
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For contractors working in the home performance industry, getting home energy audit leads is absolutely key. By making the investment in developing an effective green marketing strategy, home energy professionals can focus more of their time on what they do best: helping homeowners reduce their utility bills, enjoy a comfortable home, live healthier, and save [...]
