We were extremely lucky to have Ravi Sodhi guest lecture in our class today. As a SCORE adviser, Ravi has mentored over 1,000 entrepreneurs on their business plans and marketing strategy. Following is the presentation and notes from Ravi’s guest lecture: Ravi’s Presentation: Key Skills in Strengthening the Green Entrepreneurship Muscle [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/10/Oct24-Ravi-Entrepreneurship-Muscle.pdf" height="300" width="500" save="1"] [...]
Archive for the ‘Marketing Class’ Category
Ravi Sodhi – Key Skills in Strengthening the Green Entrepreneurship Muscle
October 25th, 2011
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Tess Tyler’s Green Whiz Biz
August 4th, 2011
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Greetings green marketers! One of our Summer 2011 students has offered to share her business with you: Tess Tyler’s Green Whiz Biz. Check out her presentation below: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/08/Tess-Tyler-Green-Wiz-Biz.pdf"] Tweet
Branding Yourself by Erik Deckers & Kyle Lacy. Book Review by Gerry Igtanloc
August 3rd, 2011
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Title: Branding Yourself, How to Use Social Media to Invent or Reinvent Yourself Authors: Erik Deckers and Kyle Lacy Date book published: 2011 About the Authors: Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a blogging and social media agency. He has been blogging since 1997 and speaks [...]
Putting Your Best Self Forward by Randall Van Nostrand
August 2nd, 2011
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Wow, it is the 2nd to last class. How time flies by! Our guest lecturer tonight is Randall Van Nostrand, VP of Training for SNP Communications. Randall trains CEOs and executives on presentation skills and how to work with the press and media. Randall provided amazing what I would like to call guest coaching! Check [...]
Public Relations (PR) for Green Companies
July 27th, 2011
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On Tuesday, July 26th public relations expert Chip Wood talked to the Green Marketing Class at Skyline College. Chip’s presentation on public relations: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/07/Public-Relations-Chip-Wood.pdf"] Video of Chip’s PR lecture: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/video/Chip-Wood/pr-1.flv" width="640" height="368" description="Chip Wood's presentation on public relations" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [hana-flv-player video="http://www.greenmarketingclass.com/video/Chip-Wood/pr-2.flv" width="640" height="368" description="Chip [...]
Tips for Finding Green Jobs By Leonard Adler, Green Jobs Networks
July 22nd, 2011
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Guest lecturer Leonard Adler of Green Jobs Network shares top Green Jobs finding tips with students in these Green Marketing Class videos: Part 1: Students sharing their bio’s [hana-flv-player video="http://www.greenmarketingclass.com/video/Leonard-Adler/green-jobs1.flv" width="640" height="368" description="Green Jobs lecture" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: Students sharing their bio’s (continued) [hana-flv-player video="http://www.greenmarketingclass.com/video/Leonard-Adler/green-jobs2.flv" width="640" height="368" description="Green Jobs lecture" [...]
Marketing Tactics Worth Stealing
July 19th, 2011
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Guest Lecture on Top Marketing Tactics by Ed Thomas and Tiger Adolf Thank you Ed Thomas and Tiger Adolf for your guest lecture on proven marketing tactics that are worthy copying! Presentation: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/downloads/2011/07/Marketing-Tactics-Worth-Stealing.pdf" save="0"] Video: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/Ed-Tiger-Jul19-1.flv" width="640" height="368" description="Ed Thomas and Tiger Adolf" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [...]
Andy Mannle on How to Use Content to Create Your Brand
July 13th, 2011
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Andy’s Presentation on Using Content to Create Your Brand: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/07/Andy-Mannle-Presentation.pdf"] Video of Andy Mannle’s guest lecture: Part 1: [hana-flv-player video="http://www.greenmarketingclass.com/Andy-Jul12-1.flv" width="640" height="368" description="Part 1 of Andy's lecture" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 2: [hana-flv-player video="http://www.greenmarketingclass.com/Andy-Jul12-2.flv" width="640" height="368" description="Part 2 of Andy's lecture" player="4" autoload="true" autoplay="false" loop="false" autorewind="true" /] Part 3: [hana-flv-player video="http://www.greenmarketingclass.com/Andy-Jul12-3.flv" [...]
Final Class Project is a Competitive Analysis
July 12th, 2011
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The final project for the Green Marketing Class is completing a competitive analysis of a successful green company’s marketing strategy. Students will analyze and determine what the company is doing to effectively target, engage, and sell to their customers. The goal of the final project is for students to learn from a working example of [...]
