Title: Branding Yourself, How to Use Social Media to Invent or Reinvent Yourself Authors: Erik Deckers and Kyle Lacy Date book published: 2011 About the Authors: Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a blogging and social media agency. He has been blogging since 1997 and speaks [...]
Archive for the ‘Class Assignments’ Category
Branding Yourself by Erik Deckers & Kyle Lacy. Book Review by Gerry Igtanloc
August 3rd, 2011
Comments Off
Creating a Business or Personal Marketing Plan
July 28th, 2011
Comments Off
Creating a marketing plan is required of each student in the Green Marketing Class. Creating a marketing plan can seem daunting, but for our class we’re not going to get too complicated. Luckily, we’ve already completed several of the major sections of our marketing plans: Mission Statement, Market Analysis, Competitive Analysis. Several students have questions [...]
A Maciel Printing Co./Marketing Opportunity
July 12th, 2011
1 Comment
Please respond to this in a timely manner. You should send a 1 page recommendation to A Maciel and make sure you copy Nick & me at info@greenmarketingclass.com so that we can assign extra credit. You can send questions to sales@greenpostcards.com if you need further info. Here is their presentation from 7-12-11: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/07/Your-Neighborhood-Green-Printer.pdf"] Tweet
Final Class Project is a Competitive Analysis
July 12th, 2011
Comments Off
The final project for the Green Marketing Class is completing a competitive analysis of a successful green company’s marketing strategy. Students will analyze and determine what the company is doing to effectively target, engage, and sell to their customers. The goal of the final project is for students to learn from a working example of [...]
