This could be a good audience for any of you with a green business idea. Check out the details here. http://www.greenforall.org/what-we-do/capital-access-program/rsvp Tweet
Archive for August, 2011
All Quick Updates from 2011-08-01 to 2011-08-07
August 8th, 2011
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All quick twitter updates from 2011-08-01 to $enddate for Green Marketing Class.
Tess Tyler’s Green Whiz Biz
August 4th, 2011
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Greetings green marketers! One of our Summer 2011 students has offered to share her business with you: Tess Tyler’s Green Whiz Biz. Check out her presentation below: [gview file="http://www.greenmarketingclass.com/wordpress/wp-content/uploads/2011/08/Tess-Tyler-Green-Wiz-Biz.pdf"] Tweet
UnMarketing by Scott Stratten. A Book Review by Angeles Alano
August 3rd, 2011
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UNMARKETING STOP MARKETING/ START ENGAGING By Scott Stratten Book published in 2010 About the Author: Scott Stratten is the President of UnMarketing.com and is an expert in the types of viral, social and authentic marketing which he calls “Un-Marketing.” His clients’ viral marketing videos have been viewed over sixty million times and have generated [...]
ME 2.0 by Dan Schawbel – A Review by Lynette Linville
August 3rd, 2011
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The Book ME 2.0 By Dan Schawbel, New York, NY: 2010. The Author Dan Schawbel is a generation Y master at personal branding. Starting in middle school (did the internet exist when half of us were in middle school?), he began building websites and forum sites to keep in touch with classmates. This led to [...]
The Truth About Green Business, Gil Friend. A Book Review by Antonio Herrera
August 3rd, 2011
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The Truth About Green Business, Gil Friend- President and CEO of Natural Logic, 2009 About the Author: Gil Friend is founder, President and CEO of Natural Logic Inc, which provides advisory services in strategy, implementation, and performance measurement that help companies and communities prosper by embedding the laws of nature at the hearts of enterprise. [...]
WE First, Simon Mainwaring. A Book Review by Ruby Lee
August 3rd, 2011
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Book Review WE First published in 2011, by Simon Mainwaring Simon Mainwaring is the founder of WE First, a brand consulting firm that helps companies use social media to build communities, profits, and positive impact. He is an influential blogger, and a social media expert. WE First shows us how brands can leverage social media [...]
Driving Demand for Home Energy Improvements by Merriam Fuller. A Book Review by Daryl Arnold
August 3rd, 2011
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This research in this study suggests that it is up to government with the support of consumers to driving demand for home energy improvements. One of the keep points of the research paper was to have policy maker create program that customers think are available to them. Another point is for customers to make the [...]
New Rules For Green Marketing by Jacquelyn A. Ottman. A Book Review by Tess Tyler
August 3rd, 2011
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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding By Jacquelyn A. Ottman. 2011, Berrett-Koehler Publishers Written by Tess Tyler, July 2011 Fifty-two gallons of water for a single cup of Starbucks coffee? Who would think about this? Good marketing requires the producers to know to what extent their product or [...]
The Responsibility Revolution by Jeffrey Hollender. Book Review by Colin Louie
August 3rd, 2011
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The Responsibility Revolution: How the Next Generation of Businesses Will Win, by Jeffrey Hollender and Bill Breen, 2010 Jeffrey Hollender is co-founder of Seventh Generation, a company that strives to sell Eco-friendly household cleaning products. Bill Breen is coauthor of the book “The Future of Management”. The main thesis of the book is suggested in [...]
